To discount or not to discount…that is the question
One of our members asked:
Do you offer discounts?
I’ve been offering a discount to new clients on their first invoice (10%) and a discount to groups like the Chamber of Commerce & Women Who Excel.
I was wondering what others here do?
I’m thinking of discontinuing these as of January.
Of course, in true Rev style there were many answers to the question…
I think it’s ok to give a discount for the first 1-3 months because you are spending lots of your time learning their business and ways of doing things. If you spend 1 hour the first month learning their website files, for example, by the 3rd or 4th month you have it down pat and can do the same job quicker.
But if the tasks you are doing don’t require a slight learning curve, then maybe it’s not so good to give a discount.
Then again, if the discount brings in business, then do it. For me, I found that a discount in the beginning is often the thing that gets them to say, “sure, I’ll give it a try”.
So I guess it all depends on you, how you feel, and your business.
that’s just one answer…. there were more….
When we attend a tradeshow we will offer the participants a discount for one month only at say 10% if they contract with us by X date. As far as for new clients coming on board, we offer a 3 month trial period (for us to evaluate them and for them to evaluate us) at the regular rate with a 30 day cancellation policy. After the 3 month trial if we continue to work with them and vice versa, they sign a one year contract.
But as a general rule, we do not offer discounts on our services.
And then there are those that only discount for retainers…
The only discount I offer is the pre-paid retainer fee. Like Connie said, if you are getting clients through the discount offer then I think you should continue it. If no one is responding to it then let it go and try something else. Maybe just offer discounts to certain groups, ie. Chamber member discount, non-profit discount, etc…
So how about you? What is your stance on discounts?
Ding…dong… the boss is gone!
Do you remember those days? The days that you longed to see a vacation announcement come out from the boss? It was those days that you could catch up and not walk on pins and needles.
For me, running my own business is a vacation. Sure, I’m working my tail off, but I’m not under the watchful eye of a boss. I am my boss.
How about you?
What’s the best thing about running your own business?
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