1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines.
2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
3. You can allow visitors to ‘opt in’ to get discounts and special offers. Place a link on your site to invite visitors to ‘opt in’ to get a monthly newsletter or valuable coupons. Two places I highly recommend for autoresponders and newsletter distribution is 1ShoppingCart and Aweber.
4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’. A great Book Mark script is available here.
5. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
6. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers and visitors. Also post your privacy policy as well so that clients know they are secure when they visit your site.
7. Create a FAQ (Frequently Asked Questions) page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
10. Blog about it. Blogs are naturally search engine friendly. The key is to set up a self-hosted WordPress blog. If you don’t know how to install a blog go to Desperately Seeking WordPress and if you’re looking for blog customization, the Selon Group would love to hear from you.
