The double edged sword…
As I tucked my 11-year-old into bed last night, he said to me, “Mom, now that summer is almost here, I’d like to start my own business.”
I was taken aback by this comment, not because he wanted to start a business (because he’s come up with several ideas on his own in the past few years) but because I couldn’t figure out where in the world he would find time to operate this business.
Matthew has the busiest schedule of all of us. He is currently very active at church, the equipment manager for his sister’s softball team, in the Reading Society and on the C-Team at school, and attends 4 hours of tutoring each week. He fits all of this in around his homework, PS2 time, and school.
I was also concerned that this business idea would be silly like some of the others he’s had in the past… like the lemonade stand that he wanted to start a few years ago.
Don’t get me wrong, a lemonade stand for an eight-year-old is a great idea, and the cuteness factor definitely helps fuel sales, but we live at the end of a dead end street. It took me weeks to convince him that when opening a business it’s all about location, location, location.
I asked him what sort of business he wanted to start and he responded with, “I want to mow lawns.”
Matthew is not scared of hard work; he’s a hard worker by nature in whatever he does. While his younger sister can breeze through anything that she’s confronted with, whether it be sports or school, he can’t. Surprisingly, he’s okay with this. When I told him that he’d be starting tutoring and devoting an additional four hours of his week to it, he embraced it. He knew that he needed the help.
That’s just the kind of kid he is.
But when he mentioned that he wanted to mow lawns, I just started at him. I wanted to scream at him and say “Mow? Lawns? That’s hard work! Eeeewwww.”
But I didn’t. In my best motherly, loving voice, I said, “I’ll allow you to mow lawns if you mow our yard. I’ll even pay you for it, but it’s late, so we’ll need to talk about your new business in the morning.”
I really never expected to hear anything more about it but when I woke up this morning, he caught me in between my bed and the coffee pot and said, “I’ve been thinking, Mom. I’m going to charge $4 an hour and if it takes me 30 minutes or less, then I’m going to charge $2.”
I stopped dead in my tracks.
My child was on the brink of making the most fatal business mistake that you could possibly make. He was devaluing his time. He was devaluing his efforts.
I tried very hard not to be condescending, I really did. However, I did attempt to explain to him, without caffeine coursing through my veins, that he needed to charge more, because he was worth more.
“But Mom…think about it. If I’m cheaper than the other guys, then I’ll get more business.”
I’m willing to bet this child dreamed of his new business and will continue to think about it until it comes to fruition. I know all too well of this feeling.
With only five minutes between now and the time that he was to board the school bus, I talked to him about valuing his time and his efforts and that if he didn’t, no one else would. It was pretty deep, and pretty good, considering I wasn’t yet awake and he was rushing out the door.
When I told him that I paid the kid down the street $20 to mow my lawn, his eyes got at big as saucers. “Mom, that’s a lot of money.”
“To you, Matthew, yes, it is. But to me, it’s not because the hour that it takes me to mow my lawn takes away from more important things that I can do. It’s worth me paying someone else to save me time.”
I don’t think he quite understood, but with 5 caffeine free minutes, I couldn’t go into my full spiel.
Are you guilty of either scenario in your business? Are you devaluing your worth or doing things yourself to “save a buck”?
If you’re charging a cheaper rate with the impression that you’ll gain more clients, you’re going to work yourself to death to make the same amount of money as someone charges more. You’re worth your rate and there are people out there who will pay it.
On the flip side, are you doing things in your business because you can and don’t want to spend money for someone else? How much is your time worth? Have you ever stopped to think about that?
This week, take some time to determine how much your time is worth. And if you need your lawn mowed, let me know. I have a referral. He’s a hard worker, cute and works for cheap.
Virtual Assistants: Are You On Facebook?
Businesses and individuals, from all walks of life, enjoy meeting and communicating with other business and personal internet users. Despite the fact that people of all ages use the internet to socialize, there are certain groups of individuals that do more than others. Those groups of individuals include students, both high school students and college, as well as business people who know how to harness the power of web 2.0. One of the most popular and powerful social networking sites available today is Facebook.
Facebook may not be as well known to some as MySpace, but it is gaining in popularity each and every day. That popularity is mostly among high school students, college students and businesses who understand the concepts of social networking. With Facebook, you are required to register for a specific network. That network can include the high school or college which you attended or are currently attending or locale. Once you have joined Facebook, you should easily be able to make contact with others who are in the same network. Keep in mind that you can only join one “main” network at a time, however there are a ton of sub-groups that cater to varied interests.
The network in which you join can be considered an advantage of Facebook, as well as a disadvantage. Facebook does not work like most other social networking websites. Instead of being able to communicate with all site members, you are limited to contact with those that are in your particular network, the high school, college or locale that you selected. There are search features available with Facebook which will allow you to search for friends, both personal and business.
Although a large amount of focus is placed on high school and college students, Facebook has added another popular feature to their website. That feature is workplace networks. By joining a specific workplace network, you will be granted access to other community members who work for the same company as you. This feature is nice, especially since many companies have become large corporations or expanded across the country. You may be able to make contact and become friends with a long-distance coworker that you never knew you had. This feature is also great for small businesses to gather and network and share new ideas.
Side note: If you are interested in joining the Facebook community,you should do with all other social networking websites, research. By taking the time to research and examine everything that Facebook has to offer, you should be able to decide whether or not this popular networking community is what you were looking for.
Facebook has so many benefits and features that are unable to be described in one short blog post. If you are intestested in honing in on the power of Facebook, I suggest getting a copy of: I’m on Facebook…Now What?: How to GET Business and Professional Value from Facebook by: Jason Alba and Jesse Stay
Image is Everything!
Janice Byer, Docu-Type, is full of valuable information. I thought this was a good article to post here. Hope you enjoy!
Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact on the success of your business. Just throwing together a business card or brochure to hand out, or a quick website is not enough. You need to create a marketing strategy, one that will portray you as capable of creating an image for your clients.
Your marketing strategy is all about creativeness and communication. How you communicate your message will have an effect on how you are perceived in the minds of your customers. If your own marketing material is not enough to get the attention of your potential clients, or if they have a negative perception, then how can you expect them to have confidence in you being able to help them with their needs?
Having a clear idea of what drives your customer to buy can help you to communicate to them why they need your services and how you can create and maintain their image.
So how do you go about making sure that you are saying the right thing and portraying the right image, and that your potential client will keep you in mind?
1. Determine the objective of your marketing material. What do you want to accomplish with this piece of advertising? Do you want your client to call you for further information, do you want them to cash in a coupon or to bookmark your website for future reference? Give them a directive.
2. Decide who will be your target market. Are you trying to sell to a large corporation or to the mother of small children? ‘Who’ is going to buy from you is ‘who’ you need to focus your message on.
3. Compose a positioning statement. In a single sentence convey exactly how you want your customer to perceive you, something that will stick in their mind. (ie. “We specialize in word processing…..”)
4. Now, add a primary benefit to that sentence. (ie. “…so you can get experienced help when you are short staffed or overloaded…”)
5. And then, throw in a supporting benefit. (ie. “…saving you time and money on your staffing needs.”)
6. Now, work with this sentence to get your main message across. If you only had space for one message, what would it be?
7. Add any other supporting messages that will convey the benefits of having your product or service. (ie. “No need to provide equipment. We do everything in our office.”)
8. Give your customer an opportunity to provide a desired response. How do you want them to react to your communication? (ie. “Wow, this is a great service that will save me money” or “I could really use this service to get a handle on things.”)
9. Make sure to project the right tone in your communication. Use a number of adjectives to describe your product or service, expressing how you want to be regarded. (ie. professional, innovative, exciting, friendly, newsworthy, creative, etc.)
10. Last, but not least, consider how you are going to execute your message. Does it fit best on a 3-fold brochure and what kind of paper do you want to use? Do you need a tear-off coupon on it? Does your message fit best on one page of a website or several pages? How are you going to turn your marketing strategy into hard copy or virtual copy?
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All in all, you are designing and executing your marketing strategy to attract potential clients and to show them your creativeness and capabilities. Always have them in mind when putting ideas down on paper or on the web. What you think is appealing may not be appealing to your customer. Ensure that your message will catch their eye and impress upon them that your service can make their lives so much easier in more ways than one…. and better than your competitor!
Janice Byer, owner of Docu-Type Administrative & Web Design Services, provides professional, creative and affordable virtual office assistance and small business website design. She is a Certified Canadian Virtual Assistant (CCVA) and Master Virtual Assistant (MVA). She is also the author of Surfin’ The Net - Docu-Type’s Virtual Collection of Links, which is filled with the secrets of her success. Visit her website for more information and to get your copy.
How can you keep up with everyone?
It’s no secret, I have a Facebook account, but I have no earthly idea what to do with it. I have a MySpace account as well, and I have no problem navigating that.
And I hear all about how MySpace is “stealing” Facebook’s applications, but the reality is still that I know how to use them on MySpace and not on Facebook.
Social networking isn’t just MySpace and Facebook anymore. With new sites popping up all over such as Joe Popular, Shoutlife, and Twitter, how can you keep up?
What happens when clients are on one networking site and you’re not? When does joining all of these groups become detrimental to your business because it’s sucking up all your time? Are these sites really adding to the value of your business? Do you NEED an account everywhere?
Here’s the problem that I see; the trap that I fall into.
Someone tells me of a new site and I just HAVE to check it out. I like new. I like innovative. I like to be the first to try something. So I sign up. I fiddle with the site. Two hours later when I’ve done everything that I can within the new site, I do one of two things… I either decide that it’s a waste of time or I tell all my friends and colleagues about it so that they can go and waste two hours of their time setting it up, if they listen to me about another site.. again.
And then what normally happens? Within two months, I can’t even remember my username and password for the site, let alone that that site exists or how to get there.
So how do you determine which sites are beneficial for your business?
First, I would see where the majority of your client base is. If it’s a new site, traffic is low and chances are, you’ll be doing the marketing for your circle… scrap it. Wait it out and see if it takes off.
Secondly, evaluate the sites that you currently belong to. How many of them can you attribute business success to? Have you been contacted through them, made sales through them, received new subscribers through them? If the answer is no for all of the above, place that site on the backburner and focus your attention on the sites that have proven successful for you.
I can’t tell you which sites these are. Some have phenominal success with Facebook but none with MySpace. Others see success with LinkedIn but not with the aforementioned.
Finally, set goals for your social and online networking efforts. What do you want to see happen through your networking time? Is it more clients? Is it recognition? Is it sales? Only you can answer that question, but once you do, set goals to go with it and then strive to achieve that goal.
Online networking is a very powerful and effective venture for most virtual assistants, but it can be a huge time waster as well.
Happy Networking.
Until next time…
Heather
7 Ways to Increase Traffic to Your Virtual Assistant Website
Internet.
Business.
Profit.
To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful will in most cases include the importance of generating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it would be time to get to the nitty-gritty of things, generating traffic.
If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to put a plan into motion. If you are in a competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone.
To help you out in generating more traffic for your site, here are 7 surefire ways to increase traffic to your virtual assistant website.
1) Invest in good advertising with search engines
Google’s Adwords provides great advertising schemes that are very popular and assures great traffic, although this surefire way to increase your traffic will cost you money. While some would shy away from spending money to increase traffic, it is imperative that you weigh the pros and cons of spending this money.
2) Exchange links and create backlinks
Exchange links with sites that complement your business, but it comes with a word of caution: you will need to make sure that you do not become a link farm. Create and distribute newsworthy press releases to create backlinks to your website. Not only do press releases create backlinks, but they can attract the media as well.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or low costs. Be creative, create a You Tube video, a flash movie…the possibilities are endless.
4) Use proper keywords or keyword phrases for your content
Search engines look for certain keywords and phrases that they will show in their results pages. In doing so, having the right keyword and keyword phrase is a high requirement in ranking high in search engine results pages. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to article directories and ezines that support your service or product. Be sure to create a powerful, catchy byline.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you have a good foundation for your site, people will trust you and your site and will pass along this information to people they trust. Traffic will certainly increase because they know that you can provide what they need.
7) Offer newsletters
If people know what you are about and your existence is shared with others, you will find loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
How to Leverage your Corporate Blogging Strategy
By Chris Baggott
I came to blogging in 2003 the way most marketers did. I was looking for something to build my personal credibility as an expert in my industry. I wanted to get speaking engagements at conferences, be a voice for best practices in my industry, and if I was lucky, get invited to write a book.
By 2006, all of those things had come true. I was presenting at nearly 50 events a year and was invited by the Wiley publishing company to write a book, “E-mail Marketing By the Numbers.”
The blog was very helpful to me personally, and the industry visibility clearly drove more opportunities to my company. But along the way, I found a benefit to corporate blogging that was unanticipated and much more powerful.
The blog ranked well in organic search. Not only did it rank in the top of search results for select keywords, it also converted at a higher rate than the ads my organization was paying for.
The reality of blogging is this: The more you do it, the more opportunities you have to engage in dialog. This is the epiphany that led me to study blogging as a measurable marketing tool.
Generally, as organizations come to realize the SEO benefits of blogging, blogs will move from a C level activity to something that is widely encouraged among all employees.
This influx of human generated content will help with search optimization by creating increasing volumes of fresh, updated and keyword-rich content. Widespread employee blogging also helps increase conversion. If the social networking phenomenon has taught us anything, it’s that people want to deal with people a lot more than they want to deal with institutions. Of course empowering employees to blog has an element of risk that will need to be controlled, and that might ruffle some feathers of more traditional bloggers.
In the short history of blogging there has been almost a snobbery of what the right way to blog is.
What’s right for citizen journalism, however, is rarely right for organizations. The real challenge will be whether corporations can take a tool like blogging and adopt what’s right and good about it (as well as unbelievably effective) without corrupting it into just another spamming tool.
Chris Baggott is an award-winning blogger and the co-founder of Compendium Blogware, an Indianapolis-based company that helps organizations improve their SEO through its simplified blogging software. He can be reached at chris@compendiumblogware.com.
Virtual Assistants - Nice When Someone “Gets It”
I shared this post on my blog and wanted to share it here too:
As a virtual assistant I spend so much time trying to explain to others the value in working with a Virtual Assistant. I recently read a blog that explained the values really well and wanted to share it with you.
Editor’s note: This is a guest post from Allena Tapia of freelancewrite.about.com.
My writing business is moving into young adulthood, and instead of wondering where my next project is going to come from, I’m looking for more money, more projects and more clients. The only catch is, I don’t want to work any more hours.
Ahh, there’s the rub.
The “secret” here is not so secret at all. Of the 28 hours I spend behind the desk, only approximately 14 are billable hours. That’s a dismal 50% billable rate. I simply must increase my billable hours to 75% of my total time, which will increase my income by 25%, with no time adjustment on my part. How?
By hiring and training a virtual assistant.
Fully one half of my hours are spent on administrative tasks like seeking clients, pitching clients, producing Letters of Agreement or contracts, maintaining websites and blogs, invoicing, answering questions and updating spreadsheets. Look at that list again. Every single one of these chores could be farmed out to someone else.
There are a lot of hang ups when it comes to hiring virtual help. As a freelance writer, I understand that. But each of these issues can be solved.
1. Can’t afford it you say? Let’s look at it this way: if you bill at $70/hour and pay a virtual assistant $30-40/an hour, by regaining those billable hours, you’re netting $20-40 more per hour.
2. How can I be sure I’m getting quality help? Well, how do you help your clients to feel comfortable hiring you sight unseen? You probably provide a portfolio of work, with client references and a track record showing at least a couple years of service. Look for the same thing.
3. I want to pay a fair price. Virtual Assistants (VAs) work on much the same system as freelance writers. You won’t be the only client, and you’ve got to accept that. I’ve estimated a rate of $30 per hour to hire a VA. You’ll want to do your own research. Consider what administrative assistants make in your area, and take into account your own billing structure when setting your pay rate. Be open to what the VA suggests, or visit the International Virtual Assistants Association.
4. What about training? This question goes deeper than what’s on the surface. Another way to increase your productivity and your billable hours is to automate your processes. For example, once you’ve found a system that works for you in procuring new projects, or in invoicing and billing, document the details in what will become your business manual. This manual will then become your training manual.
5. I can’t deal with the down time. Down time should be built into your schedule. Successful businesses need a time to relax and recharge after completing big projects- think of the day after taxes are due at a CPA firm, or the day after Christmas in the retail industry. You and your team need to push and give to meet deadlines and bang out quality projects, but you also need to regroup after success. This downtime is the perfect opportunity to bring on your VA. Suspend new projects, and dedicate your time to high quality training, keeping yourself available for questions and doling out your VA’s responsibilities in manageable increments.
Investing in a new addition to your team won’t be easy. Syncing your schedules, dealing with miscommunications and ironing out expectations are all challenges that you will meet together. But doing so will take a load off your shoulders, increase production, and boost your bottom line.
“Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford
Allena Tapia is a freelance writer and editor. She helps new freelancers get started in the business at freelancewrite.about.com.
Everybody Needs a Day Off
When we work for someone else, we expect to have a day or two off each week. Working seven days a week would lead to fatigue and burnout. This is just as true for those who run a business as it is for employees.
When starting a business, it can be tempting to work all the time. We want to get ahead, and we know that our success depends almost completely on us. But it is essential to give ourselves some time for rest and relaxation on a regular basis.
All Work and No Play
We’ve all heard the saying, “All work and no play makes Johnny a dull, dull boy.” It’s true that we’re not much fun to be around when we’re strictly business all the time. Work is an important part of our lives, but the fun stuff is important as well.
One of the top reasons that people choose to start their own businesses is so that they can choose their hours. Some want to spend more time with their families, while others have hobbies that they enjoy participating in on a regular basis. But once they get started, they sometimes lose sight of that in favor of growing the business.
If you find yourself working constantly, step back for a moment and think about what you’re missing. You may find that it’s the same things that you wanted to go into business so that you wouldn’t have to miss. If so, schedule some time for those things and don’t let anything get in the way of it.
Working Too Hard Can Be Counterproductive
It takes a lot of hard work to get a business off the ground. In the beginning, many business owners put in long hours in an attempt to get ahead. While putting in some overtime is often necessary, working 60 hours a week every week can be detrimental to our success.
We need some time off to recharge our batteries and attend to other things. Working too hard for too long can affect our concentration, as can worrying about other things that need to be done outside of work. So it is important to schedule time off in order to keep ourselves focused.
Scheduling Time Off When You Don’t Live By a Schedule
Scheduling can be a difficult thing when you’re in business. There are times when you need to work around your clients, and deadlines may necessitate working on a day that you would normally take off. But it is important to schedule some time off every week.
If you find yourself working when you had planned to rest and relax, try to reschedule just like you would if a work-related matter had to be postponed. Getting your work done is essential to your success, but so is taking time for rest and recreation.
You have my permission… go take the day off!
Until next time…
Heather
What Are You Doing To Give Your Virtual Assistant Business Immortality?
I was so excited when Heather and Becki asked for people to join in helping out at the REV blog. I can honestly say that I owe the success of my business to two things:
- A lot of really hard work on my behalf
- The support and information I have received from my REV membership
A number of my successes have come from the encouragement I have received from the REV members to “go out on a limb” and try things that are outside of my comfort zone. If someone had told me before I joined the REV that I would be an author and a Success Partner with CVAN I would have probably laughed in their face, but it all happened.
When I post on the REV blog, I will be providing you, the VA, with lots of tidbits and information on how to have a thriving VA Business. The first in my series of articles is one that I have already written, but from here on out, I am hoping to have fresh content which you will read first on the REV blog!!
So here is the article:
If something disastrous were to happen to you tomorrow, what plans do you have in place to make sure your Virtual Assistant business continues to operate? The motto “Be Prepared” may be used by the Boy Scouts, but it is just as important in our daily lives as it is in our businesses. Should a disaster occur, by creating contingency plans for your business, you eliminate the worry and stress caused by trying to come up with a solution in the thick of the situation.
Before a Virtual Assistant can truly figure out how they would handle an obstacle thrown in their path, it is important to take a step back and think about what possible disasters could occur. This is a very unsettling task for many Virtual Assistants, but for those who have taken the time to map out how an emergency would be handled; the success rate of overcoming that emergency relatively unscathed is much higher. The biggest hurdle for most in writing contingency plans is determining which areas are most important. Perhaps rather than trying to look at the whole picture and trying to think about every conceivable “what if”, the best way to handle this almost impossible task may be to break it down into 4 main considerations – political, economical, sociological and technological.
Consideration #1 – Political Considerations
Political considerations include such things as legislation and how these changes might affect your VA business as well as the businesses of your target market. For example, what impact would there be on your business if tomorrow your municipality decided that you could no longer run your business from home? If you decide that you want to hire employees, what employment laws are applicable? By determining the impact each possible change might have in your business you can take precautions to plan for these changes.
Consideration #2 – Economical Considerations
The economy plays a large role in business. Will a recession negatively impact your Virtual Assistant business or do you think that it will encourage other business owners to utilize Virtual Assistants more as they downsize their workforce?
Consideration #3 – Sociological Considerations
Today’s marketplace is affected just as much by our political and economic culture as it is by fads. As society ages, people are becoming more technologically savvy, what impact will this have on your Virtual Assistant business.
Consideration #4 – Technological Considerations
Staying on the “cutting edge” in today’s society can sometimes be a tricky proposition. This is perhaps the biggest consideration that Virtual Assistants must be aware of and plan for. As technology advances, it will be important to remain on the “cutting edge”, not only through purchasing up to date software, but also through on-going training. Staying on top of those changes and advancements will play a huge factor in whether your business will thrive or not.
As most Virtual Assistants have started their business to allow themselves the opportunity to be there for their families, perhaps the ultimate contingency plan will include a plan to ensure if our family needs us we can drop everything to be there for them. By establishing a Procedure Manual for your business now, you will position your business to allow others to “take over” during absences to allow us to truly be there for our families. It will be then that you will have created the ultimate contingency plan. All other obstacles can be faced head on with the knowledge you have worked diligently towards creating your own thriving business.
Proper Planning
It’s no secret…I think big. I have more ideas than I have time to implement. And often, it’s easy to get caught up in them.There are many things in my business that I have thought up and run with only to find out that I didn’t put enough thought into them and that they weren’t planned properly. They didn’t go over well because I was too excited to focus on their proper implementation.
I’ve also been subjected to the hype of new product launches and have fallen for the hype. It’s okay. I know it’s good marketing when I get suckered into the marketing ploy; when I get to the end of the sales letter and I’ve already got my credit card out and ready to pay.
However, in the past two months, there have been three product launches that I have really looked forward to and when it came time to pay, they weren’t planned very well. I’m a pretty easy going person but here are a few things that happened and how I felt and reacted.
The first was a new membership site by someone whose advice I highly admire. I think he’s a brilliant man and I have learned a great deal from him. In fact, I pay for his newsletter every month. So when he announced his new site, I was there within minutes, credit card in hand ready to get in.
I gave him my information (basically my credit card information and my name) and then I was taken to a login page. They never asked me to create a user name and password and I had no way to get in. I wanted it. They sold me. I wanted the information and I wanted it right then and there. It took me two days to finally get the information. I was so frustrated by then that I canceled my membership and asked for my money back.
A few weeks later I learned of a new product that was coming to the market. I was hooked by the sales letter, the hype, the follow up emails, the sneak peeks; oh I was all over it. I was on the site, counting down to 10am with my credit card in hand. At 10am, nothing happened. There was no where for me to pay. I finally got in at 10:30am and what was promised to me (the bonuses, primarily) weren’t there. A slew of emails came from the owner with incorrect links to get bonuses and to log in and I was frustrated. I cancelled my account shortly there after.
And then this last time just a few weeks ago. I was offered a “pre-launch membership fee” and that the site would go live in just 3 days, March 15th. It’s been pushed back 4 times now, there have been many other emails pushing other people’s products and there is nothing in the membership area. Today, I get an email stating that she is pushing it back to the 31st. She wasn’t ready, and to be quite honest, I’m not impressed with it at all. I’ve cancelled that membership as well.
My point is this. Hype is wonderful. Get people excited about what you have to offer, but make sure that you deliver. The Revolution launches Saturday at midnight. You can bet your bottom dollar that this site will be ready to go and all the major kinks worked out. The payment processor will work, the gateway to the member area will work and the links on the inside will be correct. I’m not saying there won’t be any glitches (what would a new product be without a glitch or two) but nothing major that would affect what we’ve promised you.
With that being said, I’m off to work on the site so that it’s ready for you on the 1st! .
Until next time…
Heather
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