10 Tips to Get Repeat Website Traffic
1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines.
2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
3. You can allow visitors to ‘opt in’ to get discounts and special offers. Place a link on your site to invite visitors to ‘opt in’ to get a monthly newsletter or valuable coupons. Two places I highly recommend for autoresponders and newsletter distribution is 1ShoppingCart and Aweber.
4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’. A great Book Mark script is available here.
5. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
6. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers and visitors. Also post your privacy policy as well so that clients know they are secure when they visit your site.
7. Create a FAQ (Frequently Asked Questions) page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
10. Blog about it. Blogs are naturally search engine friendly. The key is to set up a self-hosted WordPress blog. If you don’t know how to install a blog go to Desperately Seeking WordPress and if you’re looking for blog customization, the Selon Group would love to hear from you.
7 Ways to Increase Traffic to Your Virtual Assistant Website
Internet.
Business.
Profit.
To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful will in most cases include the importance of generating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it would be time to get to the nitty-gritty of things, generating traffic.
If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to put a plan into motion. If you are in a competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone.
To help you out in generating more traffic for your site, here are 7 surefire ways to increase traffic to your virtual assistant website.
1) Invest in good advertising with search engines
Google’s Adwords provides great advertising schemes that are very popular and assures great traffic, although this surefire way to increase your traffic will cost you money. While some would shy away from spending money to increase traffic, it is imperative that you weigh the pros and cons of spending this money.
2) Exchange links and create backlinks
Exchange links with sites that complement your business, but it comes with a word of caution: you will need to make sure that you do not become a link farm. Create and distribute newsworthy press releases to create backlinks to your website. Not only do press releases create backlinks, but they can attract the media as well.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or low costs. Be creative, create a You Tube video, a flash movie…the possibilities are endless.
4) Use proper keywords or keyword phrases for your content
Search engines look for certain keywords and phrases that they will show in their results pages. In doing so, having the right keyword and keyword phrase is a high requirement in ranking high in search engine results pages. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to article directories and ezines that support your service or product. Be sure to create a powerful, catchy byline.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you have a good foundation for your site, people will trust you and your site and will pass along this information to people they trust. Traffic will certainly increase because they know that you can provide what they need.
7) Offer newsletters
If people know what you are about and your existence is shared with others, you will find loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
Analyzing Your Website Traffic
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply mean the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.
After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.
Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
Becki Noles
Virtual Assistant Revolution - Co-Founder
Virtual Accuracy Companies
Virtual Assistant Training
Pay-Per Click Advertising Campaigns
What is Pay-Per Click? Simply put Pay-Per Click, is an online marketing/advertising strategy. There are around 300 million searches at major search engines everyday which accounts for about 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Many internet surfers only glance down to the bottom of page 1 so the lower your rank, the lesser the chance you will be clicked. In “Pay-Per Click” advertising, you pay to always be visible on the internet. You select keywords or key phrases about your website, and basically the higher the bid, the higher the ranking. There is no upfront cost and you only pay after a visitor clicks your link. This is why it is called “Pay-Per Click”.
Everyday millions of people around the world click on Pay-Per Click Advertising Campaigns. With the booming internet industry and the ever growing online business, an ad of virtually anything you can imagine can be seen on the internet anywhere in the world.
The “Pay-Per Click” advertising campaign is the premier growth area in online marketing. Every year hundreds of millions are spent on “Pay-Per Click” advertising. The usual search engine optimization can take weeks or even months to produce results, but “Pay-Per Click” advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.
“Pay-Per Click” advertising campaigns attract the right consumers at the shortest possible time. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us. “Pay-Per Click” advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.
Becki Noles
Virtual Assistant Revolution - Co-Founder
Virtual Accuracy Companies
Virtual Assistant Training
How Do I Increase Ranking and Website Traffic To My Virtual Assistant Website?
I was recently asked the question, “How do I increase website traffic to my VA website?” Here are a few of the tips that I gave.
• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. Another option for reports and logs is utilizing Google Analytics.
• Make sure your customer’s visit is easy and give them plenty of ways to remember you in the form of newsletters, free reports, coupons (if applicable), etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles to article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not you’re not sure what to do, hire professionals. Though it may seem costly, it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like you would a brick and mortar store…treat your web presence with the same seriousness and attention to detail.
Becki Noles
Virtual Assistant Revolution - Co-Founder
Virtual Accuracy Companies
Virtual Assistant Training
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