Bees do it!
Yeah, they do!
Have you ever really watched them, and how they buzz their way from flower to flower? They may seem somewhat fickle to the observer but the flitting about is really just the bee’s way of “doing her job” of collecting the flower nectar.
Some of us do it, too. Marketing that is! Going from idea to idea; trying to find the ideal solution to getting customers to our “virtual” door!
But in order for your marketing to work, unlike bees, you must find one, or two, or a few more really effective ideas to use to build trust with prospective clients. And then stick with them.
How often have you thought, if only I had more clients…? Or, how can I get more clients? What about…how can my prospects know I can help them?
Well, what do you do? Do you have a way to capture names of new visitors to your Web site? Do you keep in touch on a regular basis? Do you have an offer they can’t refuse? Can they find you easily if all of a sudden they decide they want you?
Let’s look at these points individually:
How often do you think about getting more clients?
To some, thinking about finding clients is much like thinking about chocolate or cigarettes; you do it everyday and sometimes more than once. Especially, if you’re low on them at the time; you’re just starting out, or if you want to shore up your current list.
How will they know you can help them?
You have to tell them, and do it again and again. Think…how many times did your mother have to tell you to do something before you finally did it? Unless it was with a threat to your life or limb, more often than not, it took more than four or five times before you finally “heard” your momma’s admonitions!
To put this into perspective; initially, your message is at your Web site. But prospects don’t usually keep coming back to your Web site…so it’s necessary to figure out a way to either lure them back to your site or get you to stay in front of the interested prospects. This is commonly accomplished by a newsletter, ezine, blog, email campaign or direct mail.
Are you able to capture names of visitors to your web site?
Once you get prospective clients anywhere near your “door”, so to speak, you want a means to know who is “visiting”. Think of how you communicate with those around you in “real” time…think outside of the “box”.
No, really…outside the box!
Like, how do you interact with those at the grocery store? Or with a young woman or a guy at school or church, or the office, who’s caught your attention? Sooner or later, your conversation turns to the exchange of names, addresses or telephone numbers.
Do you keep in touch with prospects on a regular basis?
Going back to the “bees” thing, we know bees flit around the countryside, going from flower to flower. Of course, they get their business done, but we can’t do it quite like that.
If we jump from one thing to another and never stick with a specific direction or plan, always looking for something new but not “cultivating” what we already have, we’ll never know the true value of our list of visitors or potential clients.
And, conversely, they won’t be able to know our value either!
Do you have an offer they can’t refuse?
This can be something as simple as a complimentary report to lure your target market, or perhaps you’d offer a bonus of a free hour of service.
Can they find you easily?
What if, on the spur of the moment, they want to contact you to do some work for them? Is your contact information, including your full name, prominently listed and easily and quickly found on your Web site or in your email signature.
How many times have you been at a Web site that caught your interest but for the life you you could not find an email address or even a telephone number. So you were unable to contact the person who offered the service.
Instead, your course of action was to jump back to Google; that business lost your business, and in all probability will never know why!
Okay, so they’ve read your ezines, and your “staying in touch” email. But they can’t use your services after all.
Now’s the time to make lemonade! Particularly, if you routinely include in your “marketing” email the suggestion that your prospects consider working with you on a referral basis.
Above all, no matter what marketing methods you choose, the effectiveness will come most easily when your “PC” shows; that is, you are “persistent and consistent.”
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