50 Ways to Leave Your Lover

September 3, 2008 · Filed Under Virtual Assistant Tips, Virtual Assistants, marketing · Comment 

“10 Things I Hate About You…”

“3 Little Words…”

“99 Bottles of Beer On the Wall…”  Uhh, okay–maybe not that one!

It’s all about the numbers

How do you go about writing an article, or a blog for that matter?

This can be done in a number of ways. There are those that will just sit down at the computer and start writing. Some will use pencil, or pen and paper to give it a go. Still others may first make use of an audio device for recording their thoughts.

In short, there is no right or wrong way…but rather, it’s what suits the individual composing the message.

A popular, effective beginning to an article or blog, much like mine above, is to use “numbers” or “how to” items like “Ten Things to Consider When Building A Car”, “Seven Tips to Teaching Your Cat the House Rules”, “Five Secrets to a Fancy Web Site”.

Let’s try it with Five!

1. Your topic

When utilizing any method, whether it’s of your own making or that of the general article/blog writing population, you must select a topic. And then stay focused enough to get your point across.

As you write, consider the general make-up of your readers. For instance, if by vocation you’re a geo-physicist but your topic this day is to inform others about your second love–“fruit flies”–you probably won’t begin by describing “the interrelation of geological systems”.

2. Your message

Whatever you choose for a topic, one of the points for writing your article or blog is to develop a rapport with your audience. In essence, you want them to turn to you for your knowledge and expertise. One of the ways to do this is to be sure that the message you relay to your readers about your topic is current and accurate. Especially so, if you are endorsing a particular product or service! Inaccurate statements can quickly come back to haunt you.

Then there goes your reputation!

3. It’s all about the words

What is the point of your article or blog post? If your dream for your blog or article is to make you visible to your target market, to sell more ebooks, then a good way to do that is to use several keywords in your title. Now, these are not just any words, but rather they ought to be keyword-rich and related to your blog, your article, your product. Creating a short, catchy, relevant title will also draw the attention of those just out skimming.

4. So you can see clearly now

Because items posted on the Internet become a “global affair”, the potential audience for your blog is not limited to any one sector. So, along with carefully selecting the words for the title of your blog, the same consideration should be given to the body of the actual posts you create. This then translates to your posts or articles. What you write is best if it is simple and easy to understand.

5. A “genie” in your pocket

One of the quickest ways to turn someone away from your blog or your article is if it’s littered with misspelled words or words that have absolutely no meaning to the context of the article. In other words, you neglected to run spell check or to proofread what you’ve written.

Spell check, of course, is not always reliable, particularly when it comes to same sounding words like “there”, “their” or “breaks”, “brakes”, “male” and “mail”, and even pronunciation or the meaning of words is confusing, like “bandage the ‘wound’” and “the clock was ‘wound’ tight”.

But spell check does provide a more than passable pre-monitoring for what you plan to put “out there” on the Internet. Therefore, taking the time to run your efforts through spell check may ward off an embarrassing moment or two.

In fact, sometimes a second pair of eyes will do wonders for a body of work.

Best foot forward

Although the foregoing suggestions for blogging and article writing are not all inclusive and there are many others to be found if you do your research, adhering to some of these suggestions will enable you to present an effective case to your readers about your subject.

At the same time, they’ll serve to put you in front of your readers on a regular basis.