Personality - where’s yours?!
I just got off the phone with someone who has expressed an interest in the logo and website design services offered by my company. She mentioned that she is drawn to my website and the personality it exudes.
This website is the third design I’ve had (the previous two were great as well) since I started my business, less than two years ago. I’ve gotten more leads from my site and more positive comments since this latest site went live than I did since I first opened my doors (so to speak).
After I started getting more and more clients, I decided that I could let loose a little and free my personality to live in and on my marketing materials. I have a fun little caricature as a logo and my site layout is quite unique. I figured that if someone didn’t want to do business with someone that decorates her logo for the holidays, then that’s not someone I want to work with. It’s pretty simple.
As a result, interestingly enough, I’ve been attracting more of my ideal clients than ever before. I am working with people that are attracted to my personality. I’m a fun, quirky girl, and I feel that I can still have a professional web presence while sharing that part of myself with the world.
It’s working out great for me. How are you doing? Do you have a site like everyone else? Have you been in business awhile and perhaps could use an extreme makeover? I suggest you do yourself a favor and invest in your self. Every VA website doesn’t have to be the same. There’s no rule that says you have to have a Home, Services, About, What’s a VA and a Contact Us page. There’s no rule that says you have to have a definition of what a VA is. So why do so many virtual assistant websites look the same? Break free! Let your creativity shine through. That’s revolutionary.
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