Turn your radio on…
Guglielmo Marconi!
What do you suppose Guglielmo Marconi and all those other guys attributed to having had a hand in inventing the radio would say now if they came back and saw how their little old “radio” has advanced since their time?
I say “other guys” because while Marconi is commonly attributed to having “invented the radio,” there were one or two others who “got his wires” crossed before Marconi, and managed to provide some semblance of air wave communication as a result. (And the rest of that history lesson is for another time!)
Actually, when you think about it, turning this the other way, wouldn’t it be an eye opener for us to be able to sit around the table or wherever it was they did their inventing, to see how any of them decided to research and go forward with their ideas.
Can you imagine the snickers behind their backs?
The real, ongoing revelation, though, is for many of us right here, right now!
It’s a given that for you, as a “virtual” business owner, to gain new clients, you need a way for them to be able to find you. One of those techniques, which has become somewhat “ho hum” and out-of-date of late has been to put up a Web site.
Okay, so you’ve got your Web site. Now what?
Since it seems “everybody’s doing it,” you want to be somewhat unique. You want some way to draw clients to you.
It was at the “turn of the century” (hee), early 2000-2001, actually, that the concept of using audio files in web pages was first introduced. And we’ve all seen how that has evolved over the subsequent years. So much so that it now includes not just music, but the “spoken word,” too—audio messaging–and even video!
And to build upon that, Internet trends now include an explosion of podcasting and Internet radio shows along with the imbedded audio files. They’re even being “transported” via email.
All are methods designed to get your name, your products and services out there to increase your business, your sales and profits, and give you name recognition.
The “why” and the “how” you use audio on your Web site or in your email depends upon factors that best benefit you; they’re usually as varied as flavors of ice cream, tv channels, or fish in the sea, and might include communication in the format of regular radio, audio file, or podcasting.
This is a terrific way to establish a relationship with your visitors. Once you do that, all the rest can follow.
So, turn yourself on to “radio” and, turn “your radio” on.
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