The Pros and Cons of Video Blogging
To consider the “Pros and Cons of Video Blogging” for your business is about as easy as contemplating whether “To Be or Not to Be”!
Or the numerous flavors of “Ben and Jerry’s” ice cream.
It’s your task to figure out what marketing method, including v-blogging, best suits you and what you hope to accomplish if you use it with your business.
Much like choosing your favorite ice cream flavors, you may have to try several flavors before you find the one that causes your taste buds to “scream for (that specific) ice cream” flavor!
Eeny, meeny, miney mo
Deciding upon any of the marketing avenues best used to present your business to your customers is an individual undertaking, although there are many things to consider. A couple of them are outlined here.
Video blogging has a lot of advantages over text-based blogging and it’s little wonder this new technology is catching on all around the world.
But it “ain’t” like Michael Jackson’s “Thriller”!
Video blogs very effectively grab the attention of web surfers. And people are much more likely to become excited about the dynamic content of a video blog than they are likely to find a written post anywhere near thrilling.
You’ll find, though, that the more enthusiastic viewers are about a site–your site–the quicker the word-of-mouth spreads, and the more traffic you will get.
It’s like showing a commercial all day and all night, all for free
Video blogging works because it is a new, fairly inexpensive, innovative way for people on the Internet to express them selves. And if you put this into a business perspective, there really are a lot of benefits. Think of it as a powerful tool to present your line of products or services to your visitors, your customers.
And if you channel your video blog through RSS, in all likelihood you’ll be in an even better position to reach your target market.
Into the sun a little rain must fall
Of course there are plenty of disadvantages to video blogging, as well. For instance, hosting a v-blog requires quite a bit of server space, which, in turn, can make it difficult to get your v-blog off the ground. Further, it takes more time to process and upload a video file than it does to dash off a quick bit of text, which means that running and updating a video blog can be way more work than you bargained for.
Not only that, web surfers, especially those on dial-up, sometimes grow frustrated with the slow loading times of the files of video blogs, especially the larger ones.
Just do it
Whether or not you opt to use a video blog may also depend on what subject matter you want to cover, and how much time you can devote to the actual video blogging. Before you decide to pursue a video blog, consider if there is an easier way for you to get your message across.
If, because of some of the reasons already named, your initial plan to video blog fails, you may find you want to let v-blogging be an alternate path for you. You will, of course, still want to keep any text and pictures in your presentation in order to accommodate all possible viewers of your site.
And nowadays, the more creative you are in getting your product in front of your market the more likely you are to succeed.
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