Marketing Resources
General Marketing
About.com -- Information on a variety of marketing topics
Know This -- Over 130 different categories of marketing information including articles and tutorials.
Guerilla Marketing Association -- Offers a paid membership with a one month free trial. Jay Conrad Levinson also runs Guerilla Marketing packed with articles and resources. Some are free and some you will have to pay for. My favorite is his 100 Marketing Weapons.
MarketingProfs.com -- Offers both a free and paid membership, however the free membership will give you access to wonderful information on marketing and how you can use various strategies in your business.
Marketing Dictionary -- MarketingTerms.com offers a comprehensive Marketing Dictionary to help you understand various marketing terms.
Marketing Experiments -- Research + Testing = Results, Discover what really works. This is a site that I happened upon not too long ago that takes various forms of marketing and tests them to see what DOES work. From email subject lines to PPC advertising copy, they do the research, you see the results! Subscription is required, however, it's free to join.
Marketing Ebooks
Making Dollars Out Of Cents: 101 Tips for the Frugal Marketer
All Marketers Are Liars
Free Prize Inside! The Next Big Marketing Idea
Purple Cow: Transform Your Business By Being Remarkable
The Big Red Fez -- How to Make Any Website Better
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
Unleashing the Ideavirus -- If you don't mind the eBook version, you can get it here for free!
99 Cows
Other Marketing Resources
Robert Middleton, Action Plan Marketing, has impressed me over and over with his insight and knowledge of marketing as well as the things he has to offer (both paid and free) on his site.
By far the biggest plus to his site is the free 24 page Marketing Plan Workbook. This was valuable in helping me determine my target market, my competitive advantage and help me nail my audio logo down. The Marketing Plan Workbook comes with a few extras including the first chapter of his InfoGuru Manual (also another great product of Mr. Middleton's) as well as an audio program of "How to get more attention every time you talk about your business" and you can subscribe to Robert Middleton's More Clients Newsletter. This newsletter comes out every Tuesday and I can honestly say that I look forward to it and glean much information from it every time I receive it.
To get your FREE Marketing Plan Workbook as well as all the extra goodies, click here to be taken directly to the sign up form!
As stated before, the InfoGuru Manual is also packed with information in creating or buttoning down your marketing plan. I purchased this book a few months ago and have been amazed with what I've learned. It can be used as a self-guided course or as a reference book. The manual is available in PDF or hardcopy and additional audio courses can be purchased as well. To be taken directly to the InfoGuru information page, click here!
Robert Middleton also offers a Web Site Tool Kit. While I haven't purchased it yet (the operative word there being yet) I can't wait to get it. The other products he's offered have been great and a tremendous asset to my business. I'm sure this will be no different! And the price is quite attractive as well at only $39! Visit the informational page about the Web Site Tool Kit, download a chapter from the program, and hear 20 minutes of the audio!
